Sofia Fer Visual Identity
Mood Board
As a Graphic Designer creating my own brand was a deeply insightful experience, I was inspired by the colors and textures of the forest that surrounded my childhood home, a place where my imagination grew and evolved throughout the years.
Brand Elements
Logo Anatomy
For the logo design, I was inspired by the natural cycles and organic flow of our planet to create a balanced, organic and minimal design that paired with a funky and feminine font form the brand imagotype .
